Snap Acquires Illumix to Strengthen Its Augmented Reality Ambitions
The acquisition of the spatial augmented reality company comes as Snap accelerates development of its future AR glasses, known as Specs.
ZeusXR News coverage tagged XR.
The acquisition of the spatial augmented reality company comes as Snap accelerates development of its future AR glasses, known as Specs.
With WWDC26 just one week away, the XR industry is watching closely for visionOS updates, AI-powered spatial computing features, and clues about the future of Apple Vision Pro.
The virtual reality industry continues to split into two increasingly distinct paths. On one side are standalone devices designed for web distribution, closed ecosystems, and autonomous experiences. On the other are PCVR headsets focused on maximum visual fidelity, simulation, and high-end gaming.
Mark Zuckerberg announced the next edition of Meta Connect 2026 through his social media channels, confirming the event will take place on September 23 and 24 in Menlo Park, California.
AWE’s 2026 Art Festival selection points to a more mature phase for XR, where immersive documentaries, interactive stories and sensory experiences are beginning to form a real production language.
Job listings from Google’s XR team are revealing something more meaningful than any teaser: a full infrastructure under construction. Not a standalone product, but the foundation of a platform aiming to unify the fragmented extended reality ecosystem.
For years, the conversation around extended reality has been dominated by hardware. New headsets, lighter glasses, sharper displays and more powerful chips have often defined the public narrative. But the international XR calendar for 2026 suggests a deeper shift is underway.