Japan Turns the Cinema Into a New Market for XR
Immersive Zero will begin selling VR experiences as theatrical entertainment on September 25, offering creators a new route to commercialize immersive audiovisual productions.
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Events
Coverage from the places where immersive media moves forward.
Festivals, conferences, product launches, industry showcases and creator events, including CES, NAB, IBC, AWE, WWDC, SIGGRAPH, Venice Immersive, SXSW and Sundance.
Venice Immersive 2026: Beyond the Hype
Venice Immersive 2026 marks a shift in XR: less “wow,” more storytelling, turning immersion into a new narrative language.
Venice Immersive Turns Ten, and Hollywood Finally Shows Up
Margot Robbie, Andy Serkis, Mark Ruffalo, Daisy Ridley and a David Bowie documentary headline a 68-project tenth-anniversary lineup. The star power is not vanity casting. It is the immersive industry importing the one thing it never solved on its own: an audience.
SIGGRAPH 2026: Where the Next Generation of Spatial Computing Could Take Shape
After AWE 2026 made one thing clear—that the industry's attention has shifted toward smart glasses and Spatial AI—the spotlight now turns to a less publicized, yet historically far more influential event: SIGGRAPH 2026.
Auggie Awards 2026: Google, Snap, and Spatial AI Lead AWE’s Biggest Awards
The XR industry’s most prestigious awards recognized leading projects in artificial intelligence, spatial computing, augmented reality, and enterprise applications.
AWE 2026 Wraps Up with Awards That Signal the Next Big XR Trends
Qualcomm, Abbott, and VR Cave emerged as the winners of the Best in Show, while the Nextant Awards honored two influential figures in the immersive ecosystem.
AWE USA 2026 Kicks Off with a Day Focused on Collaboration, Android XR, and Entrepreneurship
Today, June 15, 2026, the extended reality (XR) industry turns its attention to Long Beach, California, where AWE USA 2026 (Augmented World Expo), widely regarded as one of the world's most important gatherings for immersive technologies, officially begins.
Apple Intelligence Arrives on Vision Pro, Pushing Spatial Computing into Everyday Life
Apple unveiled major updates for Vision Pro during WWDC26 on June 8th, expanding the capabilities of Apple Intelligence within visionOS and strengthening the integration between its spatial computing headset and the iPhone ecosystem.
WWDC26: What XR Expects from Apple
With WWDC26 just one week away, the XR industry is watching closely for visionOS updates, AI-powered spatial computing features, and clues about the future of Apple Vision Pro.
KATÁBASIS Wins the Best Immersive Work Award at the 2026 Cannes Immersive Competition
The immersive experience KATÁBASIS, directed by Ugo Arsac, has won the Best Immersive Work award at the Immersive Competition of the Festival de Cannes 2026.
Who Will Win the Immersive Palme? Cannes 2026 Turns Virtual Reality Into the Star of Cinema’s Future
La Croisette is once again looking beyond the traditional screen. From May 12 to May 22, the 2026 Cannes Film Festival is hosting a new edition of its official immersive competition, the section dedicated to some of the world’s most innovative virtual reality, mixed reality, and XR installation prod
Zuckerberg’s Hidden Glasses Spark Speculation About Meta’s Next Big XR Leap
Mark Zuckerberg announced the next edition of Meta Connect 2026 through his social media channels, confirming the event will take place on September 23 and 24 in Menlo Park, California.
The 2026 XR Calendar Shows a Market Entering Its Next Stage
For years, the conversation around extended reality has been dominated by hardware. New headsets, lighter glasses, sharper displays and more powerful chips have often defined the public narrative. But the international XR calendar for 2026 suggests a deeper shift is underway.
Venice Immersive 2026 opens its call: 30 projects in competition, deadline May 7
The most prestigious immersive festival in the world wants your work. Format is open — 180, 360, MV-HEVC, Apple Immersive, generative XR. Submission window closes in two weeks.
Venice Immersive 2026 opens its call: 30 projects in competition, deadline May 7
The most prestigious immersive festival in the world wants your work. Format is open — 180, 360, MV-HEVC, Apple Immersive, generative XR. Submission window closes in two weeks.
NASA's Artemis II launch will be filmed in Apple Immersive Video
Blackmagic URSA Cine Immersive cameras will capture the most-watched space launch since Apollo. The footage ships to Vision Pro. The implications go far beyond NASA.