Opinion
Meta’s Hologram Could Redefine XR
Meta’s new Hologram turns people into spatial digital presences. It is still a communication tool, but it hints at a new language for immersive storytelling.
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Editorial team · ZeusXR News
Articles attributed to the ZeusXR News team are produced collaboratively by the editorial desk, typically for breaking news and brief reports. Individual reporters' bylines appear on longer pieces.
Recent stories
Production
Meta Drives Immersive Sports with 100+ Events
Meta plans more than 100 immersive live sports events a year for its new VR Glasses, bringing the experience of a front-row seat to a new scale.
Hardware
Meta VR Glasses: Bringing Immersive Cinema Closer to the Mainstream
Meta has unveiled its VR Glasses, a 100-gram device designed to transform audiovisual consumption and accelerate a new era of immersive cinema.
Events
Japan Turns the Cinema Into a New Market for XR
Immersive Zero will begin selling VR experiences as theatrical entertainment on September 25, offering creators a new route to commercialize immersive audiovisual productions.
Hardware
Snap Wants SPECS to Become the Computer at Work
With enterprise partnerships, AI assistance and spatial interfaces, Snap is positioning its AR glasses as a hands-free computing platform for the workplace.
Creators
Why Crafting Crimes Matters for the Future of XR Storytelling
The Emmy-winning experience reveals a shift in immersive storytelling: audiences are becoming active participants in the story.
Events
Venice Immersive 2026: Beyond the Hype
Venice Immersive 2026 marks a shift in XR: less “wow,” more storytelling, turning immersion into a new narrative language.
Creators
The Creators Rewriting VR
A VR production built inside VRChat has won an Emmy. But the bigger story is what it says about the creators redefining how stories can be told when audiences stop watching from the outside and become part of the experience.
Opinion
Beyond the Headset: Smart Glasses Are Reshaping XR
The extended reality market is expanding beyond headsets. While VR maintains a solid user base, smart glasses and AR glasses are growing at a pace that is opening new opportunities for the industry and creators.
Hardware
XREAL AURA Takes Android XR Beyond the Headset
Showcased to an international audience at IFA 2026, XREAL’s new glasses combine Android XR, Gemini and external computing to bring spatial experiences into a lighter, more everyday format.
Hardware
XR Is Rebuilding the Computer Around Space
PICO is set to unveil its new flagship XR headset, officially named PICO Space Pro, at a special event in Beijing on September 2.
Creators
A Decade Inside Immersive Music: From the Stage to VR
Assassin drummer, music teacher and creator of We Are VR Music, Björn explores how VR can transform music into an experience that can be felt from within.
Hardware
Insta360 X6 Pushes 360° Capture Toward a New Generation of Immersive Production
Insta360’s new 360° camera records in 8K at 50fps and combines larger sensors, AI processing, and native Dolby Vision. Its approach reflects how immersive capture is evolving toward more automated and flexible production workflows.
Creators
Emmys Put Mixed Reality Storytelling in the Spotlight With Crafting Crimes
The Emmy Awards are giving mixed reality storytelling a major vote of confidence. Crafting Crimes, an immersive true-crime experience developed by French studio TARGO for Meta Quest, has won the Emmy for Outstanding Innovation in Emerging Media Programming. The recognition goes beyond the use of VR
Creators
Beyond the Headset: How VR Is Helping Older Adults Travel, Remember and Reconnect
For Stephen Jones, founder and lead guide of Visiting VR, the true value of virtual reality isn't found inside the headset. It lies in what happens when someone reconnects with a place, a memory, or a forgotten part of their own story.
Hardware
Samsung Brings Android XR Mainstream
Samsung’s new Galaxy Glasses mark a major milestone for Android XR, bringing AI-powered smart glasses closer to everyday use and intensifying the race for the future of spatial computing.
Platforms
Introducing ZeusXR Player: The First Truly Multi-Device WebXR Player for Immersive Media
The first truly multi-device WebXR player, designed to deliver the best experience each platform can provide—from a single link.
Events
Venice Immersive Turns Ten, and Hollywood Finally Shows Up
Margot Robbie, Andy Serkis, Mark Ruffalo, Daisy Ridley and a David Bowie documentary headline a 68-project tenth-anniversary lineup. The star power is not vanity casting. It is the immersive industry importing the one thing it never solved on its own: an audience.
Events
SIGGRAPH 2026: Where the Next Generation of Spatial Computing Could Take Shape
After AWE 2026 made one thing clear—that the industry's attention has shifted toward smart glasses and Spatial AI—the spotlight now turns to a less publicized, yet historically far more influential event: SIGGRAPH 2026.
Hardware
The Race to Smart Glasses
Recent moves by Meta, Samsung, and Unseen Reality are not isolated launches. Together, they reveal a broader strategic shift that is redefining the future of extended reality.
Events
Auggie Awards 2026: Google, Snap, and Spatial AI Lead AWE’s Biggest Awards
The XR industry’s most prestigious awards recognized leading projects in artificial intelligence, spatial computing, augmented reality, and enterprise applications.
Events
AWE 2026 Wraps Up with Awards That Signal the Next Big XR Trends
Qualcomm, Abbott, and VR Cave emerged as the winners of the Best in Show, while the Nextant Awards honored two influential figures in the immersive ecosystem.
Business
Canon at AWE 2026: The Quiet Bet That Reminds Us Where XR Business Really Happens
While Snap, Google, XREAL, and Apple continue to capture headlines with their smart glasses and consumer spatial computing strategies, Canon arrived at AWE 2026 with a different message: the enterprise market remains one of the strongest segments in the XR industry.
Hardware
XREAL Aura and the Signal the XR Industry Has Been Waiting For
Aura is not just another AR headset. It is proof that spatial computing still requires compromises. It reveals something much more important: the gap that still exists between the vision of all-day smart glasses and what current technology can actually deliver.
Hardware
The Future Arrived Early: Snap Turns AR Glasses into a Commercial Reality
AWE 2026 may be remembered as the moment when spatial computing stopped feeling like a distant promise and began taking shape as a consumer product.
Events
AWE USA 2026 Kicks Off with a Day Focused on Collaboration, Android XR, and Entrepreneurship
Today, June 15, 2026, the extended reality (XR) industry turns its attention to Long Beach, California, where AWE USA 2026 (Augmented World Expo), widely regarded as one of the world's most important gatherings for immersive technologies, officially begins.
Creators
FIVARS 2026 Bets on the Future of Immersive Storytelling with a Global XR Showcase
The Festival of International Virtual & Augmented Reality Stories returns to Toronto from June 15–19 with world premieres, interactive experiences, and a strong lineup of virtual reality, augmented reality, and spatial storytelling projects.
Events
Apple Intelligence Arrives on Vision Pro, Pushing Spatial Computing into Everyday Life
Apple unveiled major updates for Vision Pro during WWDC26 on June 8th, expanding the capabilities of Apple Intelligence within visionOS and strengthening the integration between its spatial computing headset and the iPhone ecosystem.
Platforms
Snap Acquires Illumix to Strengthen Its Augmented Reality Ambitions
The acquisition of the spatial augmented reality company comes as Snap accelerates development of its future AR glasses, known as Specs.
Hardware
A New Vision for XR: Smart Glasses Designed for AI Coding
Monako Glass is betting on a new category of wearables by combining Linux, artificial intelligence, and spatial computing in a pair of smart glasses built for developers.
Events
WWDC26: What XR Expects from Apple
With WWDC26 just one week away, the XR industry is watching closely for visionOS updates, AI-powered spatial computing features, and clues about the future of Apple Vision Pro.
Production
How Far Are We From Watching the World Cup in VR? The Real Madrid Documentary Offers a Glimpse
Apple has released its most ambitious sports production to date: an immersive documentary filmed with more than 30 cameras during Real Madrid’s 2025 season, available free for Apple Vision Pro users
Events
KATÁBASIS Wins the Best Immersive Work Award at the 2026 Cannes Immersive Competition
The immersive experience KATÁBASIS, directed by Ugo Arsac, has won the Best Immersive Work award at the Immersive Competition of the Festival de Cannes 2026.
Events
Who Will Win the Immersive Palme? Cannes 2026 Turns Virtual Reality Into the Star of Cinema’s Future
La Croisette is once again looking beyond the traditional screen. From May 12 to May 22, the 2026 Cannes Film Festival is hosting a new edition of its official immersive competition, the section dedicated to some of the world’s most innovative virtual reality, mixed reality, and XR installation prod
Hardware
Google Confirms Android XR Glasses: Betting on an Open Ecosystem Against Meta and Apple’s Closed Models
Google officially confirmed at Google I/O 2026 what the industry had anticipated for months: Android XR smart glasses developed alongside Samsung, Qualcomm, Gentle Monster, Warby Parker, and Xreal, with a launch scheduled for September 2026.
Creators
Inside VRO Films’ Iceland VR180 Expedition: 16TB of 8K RAW Footage and a New Path for Immersive Distribution
Diego Vega, director of VRO Films, breaks down the production pipeline behind the studio’s most ambitious immersive documentary yet, from a lightweight Canon R5 C dual-fisheye rig to a WebXR-based distribution workflow designed to make professional VR180 content easier to access across headsets.
Hardware
Pimax Dream Air SE: an ultralight PCVR headset built for simulation and gaming, but far from mass-market spatial computing
The virtual reality industry continues to split into two increasingly distinct paths. On one side are standalone devices designed for web distribution, closed ecosystems, and autonomous experiences. On the other are PCVR headsets focused on maximum visual fidelity, simulation, and high-end gaming.
Events
Zuckerberg’s Hidden Glasses Spark Speculation About Meta’s Next Big XR Leap
Mark Zuckerberg announced the next edition of Meta Connect 2026 through his social media channels, confirming the event will take place on September 23 and 24 in Menlo Park, California.
Creators
From Immersive Documentary to Interactive Storytelling: The XR Works Shaping 2026
AWE’s 2026 Art Festival selection points to a more mature phase for XR, where immersive documentaries, interactive stories and sensory experiences are beginning to form a real production language.
Research
XR and Healthcare: How Virtual Reality Is Transforming Therapy, Rehabilitation, and Mental Health
One of the latest examples was published on May 6, 2026, in the Journal of Autism and Developmental Disorders. The study examined how virtual reality can help autistic individuals prepare for interactions with law enforcement.
Platforms
ZeusXR Pushes Browser-Based Immersive Video Toward Professional 8K Playback
A new adaptive WebXR architecture is helping ZeusXR move high-resolution VR180 and VR360 video closer to the performance standards expected from native XR applications.
Research
Immersive surgery gains visibility: XR takes hold in the operating room
A recent report by TechRadar on the use of Apple Vision Pro in ocular surgery has brought renewed attention to a practice that did not begin in 2026, but has been developing since at least late 2025.
Platforms
Google is recruiting the future of XR as it prepares its next move
Job listings from Google’s XR team are revealing something more meaningful than any teaser: a full infrastructure under construction. Not a standalone product, but the foundation of a platform aiming to unify the fragmented extended reality ecosystem.
Research
OpenAI Images 2.0 Shows Early Promise for 360 Immersive Creation
Artificial intelligence is no longer just generating images. It is beginning to construct spaces.
Events
The 2026 XR Calendar Shows a Market Entering Its Next Stage
For years, the conversation around extended reality has been dominated by hardware. New headsets, lighter glasses, sharper displays and more powerful chips have often defined the public narrative. But the international XR calendar for 2026 suggests a deeper shift is underway.
Hardware
Blackmagic Pushes Live Immersive Production Into Broadcast Territory
Blackmagic Design’s new URSA Cine Immersive 100G points directly at that bottleneck. The company presents it as the world’s first immersive cinema camera designed for live immersive production, with 100G Ethernet, SMPTE ST 2110 output and support for the optional Blackmagic URSA Live Encoder
Events
Venice Immersive 2026 opens its call: 30 projects in competition, deadline May 7
The most prestigious immersive festival in the world wants your work. Format is open — 180, 360, MV-HEVC, Apple Immersive, generative XR. Submission window closes in two weeks.
Events
Venice Immersive 2026 opens its call: 30 projects in competition, deadline May 7
The most prestigious immersive festival in the world wants your work. Format is open — 180, 360, MV-HEVC, Apple Immersive, generative XR. Submission window closes in two weeks.
Production
Ateme and NVIDIA build the missing live workflow for Apple Immersive Video
Two infrastructure heavyweights, one announcement, one promise: Apple Immersive Video that streams live, end-to-end, with broadcast-grade reliability. The plumbing is finally arriving.
Production
Ateme and NVIDIA build the missing live workflow for Apple Immersive Video
Two infrastructure heavyweights, one announcement, one promise: Apple Immersive Video that streams live, end-to-end, with broadcast-grade reliability. The plumbing is finally arriving.
Production
Blackmagic builds the first cinema camera for live Apple Immersive Video
The URSA Cine Immersive 100G ships in Q3 at $26,495. Two 8K×8K RGBW sensors, 16 stops of dynamic range, and a 100-gigabit pipeline that finally makes broadcast-grade spatial video viable in real time.
Platforms
Apple Immersive Video opens to broadcasters: Audi F1, BBC, CNN, MotoGP, Red Bull
Apple stops being the only studio shipping Apple Immersive Video. The opening to top-tier broadcasters is the most consequential strategic move on Vision Pro since launch.
Platforms
Apple Immersive Video opens to broadcasters: Audi F1, BBC, CNN, MotoGP, Red Bull
Apple stops being the only studio shipping Apple Immersive Video. The opening to top-tier broadcasters is the most consequential strategic move on Vision Pro since launch.
Hardware
Meta brings Ray-Ban smart glasses to prescription wearers
Two new frames, Blayzer and Scriber, ship at $499 starting April 14. The point isn't a spec bump. It's that Meta wants smart glasses to be your only pair.
Hardware
Meta brings Ray-Ban smart glasses to prescription wearers
Two new frames, Blayzer and Scriber, ship at $499 starting April 14. The point isn't a spec bump. It's that Meta wants smart glasses to be your only pair.
Events
NASA's Artemis II launch will be filmed in Apple Immersive Video
Blackmagic URSA Cine Immersive cameras will capture the most-watched space launch since Apollo. The footage ships to Vision Pro. The implications go far beyond NASA.
Business
Meta killed Horizon Worlds in VR. 48 hours later, it didn't.
An internal email leaked the shutdown date. Andrew Bosworth reversed it on X. Behind the U-turn: $73 billion in Reality Labs losses since 2021 and a company quietly migrating its metaverse to mobile.
Hardware
Snap Specs return in 2026 with Niantic Spatial inside
The fifth-generation Specs are Snap's first true consumer AR product, and Niantic Spatial is the first launch partner. Peridot Beyond ships day one. The question is whether "lightweight" really means lightweight.
Research
Khronos Group standardizes Gaussian Splatting in glTF 2.0 — with Apple, Google, NVIDIA, Bentley signed on
The KHR_gaussian_splatting extension lands in glTF, the de facto standard for 3D web content. It's the moment 3DGS stops being a research toy and starts being a delivery format.
Platforms
Spectrum Front Row puts the Lakers inside Vision Pro — and rewrites live sports
Spectrum and Apple flipped the switch on the first sustained live immersive sports broadcast. Lakers games started streaming on January 9. The format is rough but the precedent is durable.